Patanjali Aims to Expand its Business by Investing INR 1000 Crores
Day by day, Baba Ramdev is coming up with various strategies to promote its brand like recently, the organization has launched its “Atta Noodles” that has become a part of the discussion. And, now Patanjali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev is aiming to increase its business by investing INR 1000 Crores in the next year and plans to sharpen the focus on e-commerce and exports.
The Haridwar-based firm will plan to set up its manufacturing plant in South India and also become a partner of mega food park, which is being developed in southern cities. Currently, the organization has 15000 stores across India and looking to add more products that already has a presence in the market, such as instant foods, dairy, baby care, natural cosmetics and health supplements.
Baba Ramdev stated,
“Patanjali is planning to launch cow milk powder and is also looking at cheese and chocolates”.
He further commented,
“The company will launch its premium natural cosmetic under Saundarya brnad and baby care products under Shishu care brand next month.”
Their products are already available at retail outlets like Big Bazaar, D Mart, Reliance Fresh and other modern outlets. And soon, they will be available at other big retail outlets. As we have mentioned that it sell its products through 15000 franchise stores, out of which 5000 are big stores and remaining are in shop-in-shop concept.
The firm is looking to manufacture the units in Karnataka, Andhra Pradesh, Maharashtra and Madhya Pradesh to cater to the Southern market and meet the demand of other regions.
Patanjali Aims to Expand its Business by Investing INR 1000 Crores
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Day by day, Baba Ramdev is coming up with various strategies to promote its brand like recently, the organization has launched its “Atta Noodles” that has become a part of the discussion. And, now Patanjali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev is aiming to increase its business by investing INR 1000 Crores in the next year and plans to sharpen the focus on e-commerce and exports.
The Haridwar-based firm will plan to set up its manufacturing plant in South India and also become a partner of mega food park, which is being developed in southern cities. Currently, the organization has 15000 stores across India and looking to add more products that already has a presence in the market, such as instant foods, dairy, baby care, natural cosmetics and health supplements.
Baba Ramdev stated,
“Patanjali is planning to launch cow milk powder and is also looking at cheese and chocolates”.
He further commented,
“The company will launch its premium natural cosmetic under Saundarya brnad and baby care products under Shishu care brand next month.”
Their products are already available at retail outlets like Big Bazaar, D Mart, Reliance Fresh and other modern outlets. And soon, they will be available at other big retail outlets. As we have mentioned that it sell its products through 15000 franchise stores, out of which 5000 are big stores and remaining are in shop-in-shop concept.
The firm is looking to manufacture the units in Karnataka, Andhra Pradesh, Maharashtra and Madhya Pradesh to cater to the Southern market and meet the demand of other regions.
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