Again a great news by Ola, as it is now planning to start a delivery of groceries after Ola Cafe. Nowadays, the customers are seeking for a special firm that cater of daily home necessities. Big Basket is the online grocery store, which recently declared that to tie-up with 1,800 neighbourhood stores to cover broad area.

“Ola’s plan mirrors rival Uber’s model in several foreign cities where the US firm has ventured into logistics. India’s congested roads, however, pose a greater challenge to Ola in moonlight asa a delivery service”

says experts. Local-Banya, Zopnow, Grofers and PepperTap, all these are small grocers, which are targeting with the local stores. The famous online shopping portal Flipkart, Snapdeal and Amazon are setting foot in the online grocery market too.

A top Ola executive said that,

“Right now we are exploring opportunities to see how we can leverage the cars we have on the road to do deliveries as well and groceries is one of the top sectors we are working out”.

He also stated that,

“The company has not been able to find a partner to launch the service with and is looking at tying up with offline retailers directly for grocery collection and delivery”.

The online grocery delivery by Ola might be launched in the next month. A few months ago, the company has also announced for an online food delivery portal named as “Ola Cafe” to deliver food items from partner restaurants.

Mrs. Seema Gupta, Assistant Professor of marketing at IIM-Bangalore said,

“Companies like Ola can start logistics services to move anything, be it food or medicine, but they are unlikely to have any edge in online grocery”.