Nestle India Aiming to Enhance the Growth of Maggi Noodles
After facing very dreadful?circumstances due to its flagship product, instant Maggi noodles?, Nestle India is continually striving to increase the consumption of its product. Along with this, it’s also eying on digital media and impelling other products also, so that all categories contribute almost equally to the company’s overall revenue. Since June, Maggi was banned due to the presence of lead and MSG beyond its permissible limit, the company had to go through a loss of INR 450 Crore, including destroying over 30,000 tonnes of the instant noodles.
Mr. Suresh Narayanan, the Chairman and Managing Director (MD) of Nestle India stated,
“Results for the last two-quarters of 2015 have been impacted by the Maggi Noodles issue. However, we are committed towards double digit (growth) that is triggered by actual volume consumption increase”.
In November, Maggi has entered the market after a long time of 5 months is now available in more than 700 towns and sold by 3 Lakh small and large shopkeepers.
Parallely, Nestle India is also pushing growth in other categories, such as chocolates?and milk products. Commenting on this, Mr. Narayanan said,
“We want to grow our business so that each category and brand contributes in more or less equal measure to the overall revenues of the firm. We are aggressively pushing growth in other categories such as milk products and chocolates.”
As of now, the company is actively promoting the Maggi brand via TV?, print campaigns, social media and much more to regain its position in the market. For that, it had also partnered with e-commerce player Snapdeal for the online sale of Maggi, which proved to be extremely successful. The brand was able to sell 60,000 units in the first five minutes. And, in the first 10 days of its relaunch, the company sold 3.3 Crore samples of the product.
Nestle India Aiming to Enhance the Growth of Maggi Noodles
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After facing very dreadful?circumstances due to its flagship product, instant Maggi noodles?, Nestle India is continually striving to increase the consumption of its product. Along with this, it’s also eying on digital media and impelling other products also, so that all categories contribute almost equally to the company’s overall revenue. Since June, Maggi was banned due to the presence of lead and MSG beyond its permissible limit, the company had to go through a loss of INR 450 Crore, including destroying over 30,000 tonnes of the instant noodles.
Mr. Suresh Narayanan, the Chairman and Managing Director (MD) of Nestle India stated,
“Results for the last two-quarters of 2015 have been impacted by the Maggi Noodles issue. However, we are committed towards double digit (growth) that is triggered by actual volume consumption increase”.
In November, Maggi has entered the market after a long time of 5 months is now available in more than 700 towns and sold by 3 Lakh small and large shopkeepers.
Parallely, Nestle India is also pushing growth in other categories, such as chocolates?and milk products. Commenting on this, Mr. Narayanan said,
“We want to grow our business so that each category and brand contributes in more or less equal measure to the overall revenues of the firm. We are aggressively pushing growth in other categories such as milk products and chocolates.”
As of now, the company is actively promoting the Maggi brand via TV?, print campaigns, social media and much more to regain its position in the market. For that, it had also partnered with e-commerce player Snapdeal for the online sale of Maggi, which proved to be extremely successful. The brand was able to sell 60,000 units in the first five minutes. And, in the first 10 days of its relaunch, the company sold 3.3 Crore samples of the product.
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