International Hotel Chains Goal to Double their Market Share By 2020 in India
As the Global Hotel Chains, such as Marriott and Carlson Rezidor are now looking for increasing their more brands in India up to 2020, so it is predicted that out of every four branded hotel rooms, three hotel rooms will be of International Hotel Chains. And, by that time the result of the rapid expansion will make slow progress of the Indian competitors.
Currently, the American hotel operators Marriott having 52 hotels in the line and Carlson Rezidor pursue its target of having 125 hotels and by 2020, another 75 will be there in India, whereas the India’s top hotel chains Taj, which just has 17 hotels in its line and The Oberoi is just with six hotels.
The reasons behind why international chains are expanding much faster than Indian chains are:
- Indian chains only manage hotels. The owners of the Indian hotels are burdened with high land costs, delays in building hotels and rising loan interest burden.
- Another reason is that Indian hotels are lacking in a strong international loyalty programmes. Only a few Indian hotel chains have a global presence.
The Global chain, the Carlson Rezidor Hotel Group entered first in the country, which operates brands like Radisson, Park Plaza and Country Inn. The industry Accor (operates Pullman, Novotel and Sofitel hotels) plans to have 90 hotels in India, Bangladesh, Sri Lanka, Nepal and Bhutan by 2015. Talking about Indian chains, such as Taj, The Leela, the Oberoi, ITC and The Lalit, they are only targeting on owning and managing their own hotels only.
International Hotel Chains Goal to Double their Market Share By 2020 in India
News Carlson Rezidor,Indian Hotels,international hotel chains,marriott
As the Global Hotel Chains, such as Marriott and Carlson Rezidor are now looking for increasing their more brands in India up to 2020, so it is predicted that out of every four branded hotel rooms, three hotel rooms will be of International Hotel Chains. And, by that time the result of the rapid expansion will make slow progress of the Indian competitors.
Currently, the American hotel operators Marriott having 52 hotels in the line and Carlson Rezidor pursue its target of having 125 hotels and by 2020, another 75 will be there in India, whereas the India’s top hotel chains Taj, which just has 17 hotels in its line and The Oberoi is just with six hotels.
The reasons behind why international chains are expanding much faster than Indian chains are:
- Indian chains only manage hotels. The owners of the Indian hotels are burdened with high land costs, delays in building hotels and rising loan interest burden.
- Another reason is that Indian hotels are lacking in a strong international loyalty programmes. Only a few Indian hotel chains have a global presence.
The Global chain, the Carlson Rezidor Hotel Group entered first in the country, which operates brands like Radisson, Park Plaza and Country Inn. The industry Accor (operates Pullman, Novotel and Sofitel hotels) plans to have 90 hotels in India, Bangladesh, Sri Lanka, Nepal and Bhutan by 2015. Talking about Indian chains, such as Taj, The Leela, the Oberoi, ITC and The Lalit, they are only targeting on owning and managing their own hotels only.
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